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Welcome

At The Phoenix Factor Group, our name is a testament to the journey of overcoming and evolving through adversity. Founded by Elissa Stone, “The Phoenix Factor Group” represents a philosophy of taking pride in all of our abilities to withstand the obstacles in life and transform them into driving motivators for achievement, fulfillment, and accomplishment.

Like life, real estate can be peppered with obstacles, but like the mythical Phoenix igniting itself to be reborn and rising from the ashes, our team helps burn through those challenges in navigating market complexities. Our team guides clients through potential setbacks, redesigning them into opportunities. In the event that one transaction does not cross the finish line as anticipated for our clients, we will rise with resilience and apply the lessons learned as stepping stones in the next transaction. Our growth mentality is what sets us apart within the real estate realm.

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What Our Clients Say

“We can’t thank The Phoenix Factor Group enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! The Phoenix Factor Group local market knowledge, expertise, and amazing ...”

Jane Forster

“We never really believed in so-called real estate experts until we were introduced to The Phoenix Factor Group. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Eric Davis proved to be very patient...”

Debra Miller

“We can’t thank The Phoenix Factor Group enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! The Phoenix Factor Group local market knowledge, expertise, and amazing ...”

Jessica Royce

“We never really believed in so-called real estate experts until we were introduced to The Phoenix Factor Group. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Eric Davis proved to be very patient...”

Kendra Keller

“We can’t thank The Phoenix Factor Group enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! The Phoenix Factor Group local market knowledge, expertise, and amazing ...”

Roger Russo

“We never really believed in so-called real estate experts until we were introduced to The Phoenix Factor Group. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Eric Davis proved to be very patient...”

Beverly Ray

“We can’t thank The Phoenix Factor Group enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! The Phoenix Factor Group local market knowledge, expertise, and amazing ...”

Victor Jones

“We never really believed in so-called real estate experts until we were introduced to The Phoenix Factor Group. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Eric Davis proved to be very patient...”

Bryan Cooper

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Latest News

Prepping for ‘squeeze-flation’ summer: 3 strategies to sweeten up a sour market outlook

If you're already trying to save your summer pipeline, Rachael Hite writes, it's time to get started. Let's talk about the market shift....

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How the right lender can help you build your real estate business

Your preferred lender should be a strategic extension of your business, coach Darryl Davis writes: someone actively invested in your growth and your c...

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Your answer to this one question can make or break your business

There's one question that real estate professionals are asked more than any other, and the way you answer it changes everything, Jimmy Burgess writes....

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